Insights, Stories, Tips

Beyond the Shop: Using Bigmerchant to Reach More Customers Online

April 17, 2024

Nigerian consumers are increasingly shopping online. Is your business ready to capture this growing market? Bigmerchant offers simple yet powerful tools to expand your reach, bringing your existing products to a wider audience and opening doors for future growth.

Step 1: Social Selling Made Easy

You don’t need a complex website right away to start selling online. Bigmerchant can help you:

  • List Products on Facebook & Instagram: Turn your social media pages into mini-shopfronts. Customers can browse and purchase directly without leaving their familiar apps.
  • Seamless Promotion: Run targeted ads featuring your products, leading shoppers directly to their product page on Bigmerchant.
  • Customer Connection: Answer questions and process orders directly within social media inboxes, providing a convenient customer experience.

Step 2: Introducing Your Online Store

When you’re ready for a dedicated online presence, Bigmerchant makes it a smooth transition. Here’s what you can expect:

  • Customizable Templates: No need to design a website from scratch. Start with a template that suits your brand and easily adjust the look and feel.
  • Simple Product Listings: The products you already manage in Bigmerchant can be seamlessly displayed in your online store.
  • Secure Payments: Bigmerchant integrates with trusted payment gateways popular in Nigeria, giving customers peace of mind.

Step 3: Growing with Your Ambition

Bigmerchant is designed to scale alongside your business. Think about these future possibilities:

  • Online-Exclusive Promotions: Offer special discounts or bundles only for online shoppers to drive excitement.
  • Email Marketing: Build an email list and stay in touch with customers, promoting new products, sales, or loyalty programs.
  • Data-Driven Decisions: As you grow, Bigmerchant’s reporting tools will show you which products are most popular online, helping you tailor your inventory and marketing.

Beyond the Physical Shopfront

Bigmerchant isn’t about replacing your brick-and-mortar store; it’s about expanding your opportunities. By meeting customers where they already are – whether on social media or browsing their own devices – you maximize your sales potential.

Let Bigmerchant unlock your online growth. Start your free trial or contact us to see how we can transform your business!